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Why Small Businesses Need to have a Social Media calendar


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Why Small Businesses Need to have a Social Media calendar

Many small businesses don’t see a need about having a social media calendar and some don’t have any idea about a social media calendar. Do you want to be able to keep track of your social media posts and be stress-free when organizing your social media strategy? Then, there is a need for a social media calendar. The social media calendar is a document that would help you arrange your marketing strategy into monthly, weekly and daily tasks and you would be able to know what you need to do and when to finish your tasks.  There will be days where you would not know what to post on Facebook or Instagram page or might not be sure whether you have completed your post for YouTube, You won’t have to face the pressure on the final hour of action period when your post is scheduled at a particular time. This situation will not come up when you have a social media content calendar by your side.

Benefits of Social media calendar in your business.

To get more traffic on social media, you would need regular updates and engagements. Some of the benefits of using a calendar include:

  1. It saves time and stress: Having an organized calendar would enable you to plan your schedule, all of your social media posts in advance instead of being under pressure to post it out on the scheduled day. For example, If you know you have a new product you want to advertise next week, you can create the promotional copy, gather all of your materials, and schedule the post ahead of time. When you create and schedule your posts ahead of time, it reduces the risk of forgetting to post, will ensure your content is being published at the right time and ease the fear of remembering important dates.
  2. It keeps you organized: With a social media calendar, your posts for the week/month/year are kept in one place and you would be able to know what you are publishing when and where. Seeing everything in one place can give you a better visual of what your feed for the year would look like.
  3. It ensures post consistency: There is every chance that having a content media plan would ensure that you publish your content when you need to and at a quality level. There won’t be any day or week without a single piece of content being published. This may eventually drive more traffic for your business when you are consistent in posting.
  4. Encourages Team Work: When planning for your social media strategy with a team of people, creating a calendar is a great way to collaborate. .It makes it easy to divide planning duties among team members, no one is wondering what to post, the calendar gives the team a guideline of what is expected of them.
  5. Provides insights into a successful Content: Creating a social media, content would make you know what is working and not working for your business. You would be able to increase your success rate and posts what your audience wants to see.

Social media calendar helps you not to miss any of your events or dates and keeps you on track of what you need to do. So, don’t get late in creating a social media calendar of your own

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