Want more attention? Of course, you do. After all, you’re in business to gain attention, right? To help, consider these ten tips.
1. Introduce Graphics into Your Social Media Strategy
From the saying that first impressions count, well this also holds true for digital marketing. With this concept at heart, build some graphics exclusive and unique to your business that can be shared on social media platforms. Whether it’s comedy, your business taglines or a bold display image that can intrigue your target audience, consider the return a small investment in fun, creative, graphics can make in your online marketing efforts.
2. Create a Facebook AD Campaign
Capturing customers attention is something, getting them to click is another thing. A way out? Incorporate Facebook advertising into your marketing strategy. Businesses and Brands of all types have found breakthrough through Facebook advertising, more importantly, customers are getting resources through Facebook advertising. Not so sure where to begin? There isn’t a need to worry, there are people who have the solution for you.
3. Reach Out to The Media
Gaining a public presence can provide a great effect of opportunities for your brands or business, this includes the chance to get new customers from the presence gained. What is the catch? Gaining press isn’t easy, you have to provide a valid reason for the media to want to give you attention, and you would definitely need to respect their time and efforts during this process, as well. A nice starting point? Familiarize with media outlets that you wish to gain press from, then send a concise email with a good press pitch on reasons you may be good for their audience to gain some attention.
4. Kick Your Sales Efforts up a Notch
When last did you introduce a new service to your online selling efforts, or make an unsolicited call? – Whether it was via Amazon, Fiverr, or anywhere else? The main issue here is quite simple and straight forward, really. Do more to sell more. Consider what you do right now, then consider what you haven’t done in a while. Adding these additional selling efforts to your bandwidth will help bring in new chances to gain attention, audience and sales.
5. Reach out to Past Customers
In business, one should always an ongoing effort to get new customers. But too often, businesses fail to get rewards in past customers or existing customers. With this in mind, consider how you can be in touch with consumers who have already spent money with you to be sure you stay top of mind among this audience. You can do this via a customized email marketing campaign, a handwritten letter, or even hosting a VIP event exclusive to this audience. Don’t skimp on the details here, though. Get innovative to catch their attention!
6. Reward the Next Ten Customers With “Cash” Towards a Future Purchase
Okay, maybe not real cash, but the main idea is to give customers a purpose to support your unique business again. As a thank, you, offer them a “cash” reward of different prices or whatever value you feel best to return to your business again for a future purchase. Add some fine print that identifies an expiration date and any other specific details that may apply to this incentive. Be sure you deliver it with enthusiasm, as well. This extra effort can go a long way.
7. Talk to Your Customers
Yes, that is right. Talk to them. You may wonder what this means exactly. Well, based on your business, this may mean having conversations via email or even social media while others may have the opportunity to have a face to face conversation with the customer. By making time to have conversations with consumers, you gain insight on what they’re thinking, why they may or may not have decided to make a purchase from you and more. Dig deep, be truthful and honest with your customers about your intentions and in return, you’ll gain their attention.
8. Strengthen Your SEO Strategy
SEO (search engine optimization ) is a compulsory aspect for business owners of any size nowadays. Where you are ranked among your competition and in Google search positions you for chances or missed opportunities. It is as simple as that. With the knowledge of this, what have you done of recent to improve your SEO? Consider how a few changes to your online digital efforts can help strengthen your SEO ranking, while also considering how those who know more about SEO than you do can help you out.
9. Incorporate Content Marketing Into Your Business Strategy
You may wonder why, quite simple, content connects consumers to your business and brand while also providing you with an avenue to communicate with customers. Another advantage? Content marketing has the ability to attract new customers – therefore reaching more consumers than you may have ever imagined possible, particularly when you consider content can be shared via social media and through email marketing.
10. Make Yourself an Animated Character
You do have an alter ego, right? With or without one, animated figures can draw a lot of attention to your brand, social media pages and overall marketing efforts. They stand out, surprise customers and capture attention. All goals should be a part of any marketing effort. Combine this with a jingle, animated music video, video greeting, or original song and you’re sure to be the talk of customers, potential customers, friends and family.
Finally, you should consider how the combined efforts of these tips can truly help push your business and brand to stand out among others. Whether incorporating everything listed above or identifying a select few that are very suited for your business, your aim is to at least do something. Doing nothing, after all, will ensure you to attract the exact opposite of what you need, which again is attention. What are you waiting for? There’s no time to waste.