Marketing was once a skill you needed to go and sit in a class for, well you still need to but with the rise of the social media it has become more of a conversation between the merchant and the buyer. A gap that before needed a professional to bridge now has been covered with this tool that allows instant access to a wider market. Before 2009 social media was the preserve of a few not because it was that expensive to access but because it was not available. lt was designed for scholarly individuals on university campuses. A way of keeping tabs on everyone in the school. The potential of social media was fully discovered when Facebook was opened to the public and tremendous numbers of new users were recorded. From then on social media began it’s quest for world domination.
A New Way To Reach The Customer
Social media takes important information such as places you like, your relationship status and people you interact with to create a profile about you. Such preferences are what shape your consumerism and areas would be expected a gem to businesses seeking these potential customers. You as the client, on the other hand, get to contact your local bank or that pizza place as easily as you would the person with the remote control. For this reason, only one would ignore social media marketing at their own peril. A person who sees a product on their friend’s Facebook page is more likely to click on the same link as opposed to a TV commercial that compels you to go out shopping.
More Recognition For The Brand.
For every click for a brand’s website is registered by the brand’s marketing team as a new client interested in the brand’s wares. It allows for the brand to be part of a client’s life as they see it every time one log in to their account. It basically is a way for your brand to be at the forefront of public relations. New customers learn about it while existing ones are kept updated on all the companies undertakings.
Increased Customer Loyalty
The extra mode of outreach at a brand’s disposal with social media marketing more often than not translates to customer loyalty. The biggest influencer for this is customer satisfaction. Customers’ queries are solved fast and in a personalized manner. The corporation is able to act like a human being on social media owing to direct conversations.
As much as social media has revolutionized marketing it has come with some ills not to be overlooked.
Invasion Of Privacy
It becomes exasperating when a company’s link keeps popping up on your persona page and the company’s popularity is dented. There is also the issue of default sharing. Default sharing occurs when something you posted on social media is shared with your contacts without your approval as a default setting of the social media. This more than anything else irks users as secret dealings are put out in the open and surprises ruined.
Does Not Necessarily Work For Small Businesses
Small businesses that are yet to gain popularity face a hard time convincing buyers who have not heard of them before to trust them. The same casual nature with which the interactions on social media are done works against small brands. Inadequate social media skills by these companies make their reach shorter as people opt for already know brands.
In the near future social media is predicted to render other marketing avenues as TV and radio commercials dinosaurs in the race to attract new customers. Whether or not one dives into it,it remains to be a formidable marketing tool that may very well take a brand to new heights.