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How Digital Marketing Can Improve Productivity For eCommerce Business In Nigeria

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How Digital Marketing Can Improve Productivity For eCommerce Business In Nigeria

Digital marketing has become the fastest e-Commerce solution available to humans. It’s now possible to reach out to the maximum audience or customer with the help of digital marketing. It plays an important role in the modern e-commerce system. With the benefits of marketing digitally, made it possible to track and monitor results instead of conducting expensive customer research, customer response rates can be viewed and you will be able to monitor the success of your marketing. Digital marketing has tremendously changed and still changing the way of thinking in the lives of humans.

Some years back, business owners advertised their products or services through newspapers and word of mouth but with the advent of digital marketing, it began to utilize the internet. The first search engine which started in 1991 had a network protocol called Gopher for query and search which later became Search Engine Optimization (SEO) which made it easy for Google to find websites. Blogs as an instrument for digital marketing created an impact on increasing sales revenue, especially for products where customers can read reviews and comment on products and their personal experiences. The use of online services tools is more impelling than the traditional methods of communication.

These experiences online affect the mental process of consumers and enhance their buying decision online. When businesses/companies go digital, it gives their customers a unique experience with options for their preference. Digital content can contain links, videos, audio, and other multimedia, making your audience to be able to engage with the platform that best suits them and it also gives you the chance to ever renew yourself. Reinventing a business always carries a substantial cost but not on the online space because you get the chance to produce the same message in an infinite number of ways at a minimum cost.

Digital marketing has allowed ad campaigns to be visible in any part of the world. small start-ups business have the opportunity to go global via the huge exposure provided. The internet overflows with stories of start-ups that became hugely successful over a small period due to the opportunities created through digital platforms.

Email marketing has made it possible to market brands and businesses through emails, it runs the risk of emails seen in the spam folder but it still increases the visibility of brands/businesses. It also a means to generate leads, highlights product offers, newsletters and so on
Social media marketing, one of the popular type of digital marketing has created platforms such as Facebook, Twitter, LinkedIn, Instagram and YouTube where businesses can connect with their target audience, each platform having its own unique advantage to reach different markets. Social media has given businesses an opportunity to communicate with millions of people about products and services and has opened new marketing opportunities in the market.

Now, brand building is what every business wants to accomplish and digital marketing has helped develop brands by promoting it on several platforms, the more viral your brand goes, the more reputation your brand is likely to earn in search engines and among users. With a well-developed website, social media channel that is highly interactive and a blog containing useful articles, businesses can build their brands. Marketing and advertising cost is one of the financial burdens that businesses have to bear. While big businesses may not have so much trouble handling it, It may be impossible or and unbearable for small businesses. You can plan a successful online marketing strategy within your budget by the use of digital marketing that provides an inexpensive technique in comparison to advertising channels such as radio and TV.

A well-managed digital marketing campaign can reach a large audience at a lower cost than traditional marketing methods.
Influencer marketing is among the newer types of digital marketing. It uses people with a vast online reach considered experts by your target market to drive traffic and sales. It’s popular on social media channels like Instagram and Snap chat. Some companies hire Instagram with a large following to promote their brand by posting one or more photos with the product.

Time is precious for all men, digital marketing has provided real-time results within no time. It has given a man an opportunity to see the number of visitors to your site, what are the conversion rate, the peak trading time, and the number of subscribers that have added you.
In time past, an ad will run over a platform hoping that a few people who love what they see, hear, or read would give feedback. On the other hand, marketing over digital platforms allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. customers get only what they ask for.

Digital marketing has given hope to humanity and made it easy for businesses to have continuous engagement with their audience.


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