SEO is constantly changing, as same as the other areas in the tech industry. As Google collects more data about us, search results have become more precise, well-timed, and tailored than ever. As such, SEO’s job today is more than keywords and backlinks. It’s more than meta tag optimization. It’s more than even content.…
In marketing, the most important thing is consistency. The aim of advertising is to create a brand identity that people can recognize and will lead them to your service or product. If you use a different brand identity for videos than you do for photos, then you’ll confuse your target audience and as a…
Globalization is the integration of economies of countries all over the world. Not every country is capable of manufacturing everything that is considered to be essential for living. The Internet has connected the countries digitally. Digital marketing services have taken the globalization to another level. It has helped in developing a strong bond between the…
Do you use the GPS settings on your mobile device, if yes then you should be familiar with geolocation as a concept? Geolocation is how your phone keeps note of your location and base the information to provide you with. Some of the oversight that business/people give to geolocation is the fact that it…
Want more attention? Of course, you do. After all, you’re in business to gain attention, right? To help, consider these ten tips. 1. Introduce Graphics into Your Social Media Strategy From the saying that first impressions count, well this also holds true for digital marketing. With this concept at heart, build some graphics exclusive and…
For a small business to stand out from its competitors, these 3 pillars are considered IMPORTANT. They are email marketing, social media and content marketing. Though note that even though this is important, there are still some issues that you must try to avoid. Here’s a list of things that can irritate your audience and…
Long before you ever make your video you are probably wondering how to judge your success. The most important thing to remember is what is the purpose of your video. Each metric listed below will be useful to determine your success but only the true purpose of the video can really determine how successful…
Marketing was once a skill you needed to go and sit in a class for, well you still need to but with the rise of the social media it has become more of a conversation between the merchant and the buyer. A gap that before needed a professional to bridge now has been covered with…
As entrepreneurs and freelancers, we understand we have to spend money on our businesses to become successful and achieve our income goals. We invest time—often plenty of it—and we normally have to invest some funds in order to upgrade equipment and buy supplies. But some less obvious investments also can help us succeed. They may,…
With the easy creating (and destroying) credibility on the internet, the entire process of online reputation management has grown to be a lot more important than ever before. The concept of online reputation management doesn’t have to be scary or complicated. Online reputation management is really a few managing the references for your brand, particularly…
You’re a pretty confident that you’ve got all the bases covered. You have a stellar product, you have good customer service and you’ve had a web presence for years. It all looks good at a quick glance, but when was the last time you visited your website? And have you only visited using that old…
Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a PROFESSIONAL WEBSITE, no…
From little research we carried out, most CEOs, small business owners or new webmasters don’t easily understand why they need an SEO friendly website and why make the effort to make your website friendlier to search engines. Well, the reasons are a lot but here are 6 important ones you need to know: 1. It…
